Welcome to Info SEO, a place where webmasters can learn, develope and have a better site. Please feel free to check out our blog where we will be having blogs about useful tips and other webmaster related things. Also if you are in need of some hits then please submit your site to our directory. The site is still being worked on but we will be adding new things and trying to get everything all set within the next week.

Glossary of SEO Terms

Anchor Text: "Linked Text" Anchor text is the text that you click on to activate and follow a hyperlink to another web page or another web site.

Alt Tag: Alt tag refers to the text that is associated with an image. This originated from when web browsers were not universally available as "Graphical Browsers" so the "Alt text" was a description used to describe the image.
Now adays it is also used in the "mouseover" text popup that appears when you move your mouse over a graphical image.

Cloaking: Method by which specific content is served up to the search engine spider that is different then what the normal surfer sees.

CPC: Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click.

CPA: Cost per Acquisition or also known as Cost Per Sale. This is typically an average dollar amount to the total cost in clicks it takes to convert to a sale.

Conversion Ratio: The conversion ratio is the average number of visitors who visit the site who make a purchase or perform some sort of action. (register as a customer, etc). Conversion ratios vary by the type of traffic you are getting. More "Targetted" traffic typically means higher conversion rates.

Doorway pages: Pages setup specificly for search engines. Once the visitor reaches the page, they are then redirected to another website.

Hits: This generally means ALL requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic.

PPC: Pay Per Click.

PageRank: Formula developed by Google to determine a web pages "inbound link ranking" Often referred to as "PR" value.

PageViews: Number of times your webpage was viewed. Includes duplicate views by the same visitor.

ROI: Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment.

SEO: Search Engine Optimization.

SEM: Search Engine Marketing.

SERPS: Search Engine Result Pages.

SPAM: Unscrupulous or unethical means of inflating results. Usually deteriorates the quality of listings and often results in penalties or being banned from a search engine.

Unique Visitors: Total number of unique visitors to your website or web page.

URL: Refers to an http:// hyperlink such as InfoSEO.net